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Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Tradeflame’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Tradeflame’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 348 Cooper Street Epping VIC 3076. Our ABN is 91068678599. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

• The content of the pages of this website is for your general information and use only. It is subject to change without notice.
• Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
• Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
• This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
• All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
• Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
• From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
• Your use of this website and any dispute arising out of such use of the website is subject to the laws of Australia.

Privacy Policy – Adventure Operations Group

This Privacy Policy was last updated in January 2026.

Important changes to our Privacy Policy

We've updated our Privacy Policy to provide you with greater transparency about how we handle your Personal Information. Please take a moment to review the key changes below:

• Group-Wide Policy: This policy now covers all entities within the Adventure Operations Group and our policy now reflects compliance across Australian and New Zealand privacy laws, consistent with our operations across both countries.
• Clearer Information About You: We've outlined the different types of people we interact with (customers, suppliers, visitors, job applicants, and competition entrants) and specified what information we collect from each group and how we collect it.
• How We Use Your Information: We've provided clearer details about why we collect Personal Information, including to supply you with goods and services, improve our products, and support our relationship with you.
• Information Sharing: We've clearly set out who we share personal information with, including: our related entities and third-party service providers who help us operate and promote our business (including running promotions and competitions).
• Cookies and Tracking: We've explained that our websites use cookies and tracking technologies to monitor website usage, and we've provided information about your options to opt-out or customise tracking based on your preferences.
• Business Changes: If we expand or sell our business, we may need to disclose personal information to a new owner or controlling entity, who will use it for the purposes outlined in this policy.
• Direct Marketing: We've clarified that we may use your personal information for direct marketing with your consent, and we will provide opt-out options in line with anti-spam laws.
• Data Security: We've confirmed our commitment to taking reasonable measures to protect and store your personal information securely, including when transferring information to overseas entities.
• Your Rights: We've set out your privacy rights more clearly, including how to access and correct your personal information.
• Children's privacy: Our websites are not intended for children under 13 years old. If we become aware that we've collected personal information from a child without parental consent, we'll take steps to delete it.

We encourage you to read the full Privacy Policy below to understand how these changes may affect you.

If you have any questions about these updates or our privacy practices, please contact us using the details provided at the end of this Privacy Policy.

 

1.1 Adventure Operations is committed to protecting your privacy and complying with its obligations under applicable privacy laws and regulations, namely the Privacy Act 1988 (Cth) (AU Privacy Act), Australian Privacy Principles (APPs) and Privacy Act 2020 (NZ) (NZ Privacy Act) (together, the Privacy Laws). If you are located in another jurisdiction, additional local requirements will apply.

1.2 This Privacy Policy sets out how your Personal Information is collected, used, stored and disclosed by each of our entities, including:

(a) Adventure Operations Australia Pty Ltd ACN 622 679 887;

(b) Adventure Trading Australia Pty Ltd ACN 010 916 006 trading as OZtrail Leisure Products ABN 77 010 916 006;

(c) Adventure Trading NZ Limited (NZ No. 6087072);

(d) MTB Holdings Pty Ltd ACN 627 147 997 trading as Mountain Bikes Direct ABN 80 627 147 997;

(e)our Related Body Corporates (as defined in the Corporations Act 2001 (Cth)), (together, Adventure Operations, we, us and our).

1.3 In this Privacy Policy, a reference to goods and services means any goods and services provided by Adventure Operations and a reference to Websites means any of the below websites:

(a) www.adventureoperations.com;

(b) www.oztrail.com.au;

(c) www.oztrail.co.nz;

(d) www.ozpig.com.au;

(e) www.mtbdirect.com.au;

(f) www.jamecpem.com; and

(g) https://www.tradeflame.com.

1.4 This Privacy Policy is subject to change at our discretion, and we will update it from time to time.  The current version will always be available on the Websites.  If we change this Privacy Policy in any material way, we will notify users by posting a notice on our Websites (as relevant) along with the updated Privacy Policy.

1.5 In order to access and view our Websites, you are not required to provide any Personal Information.  However, if you do not provide such information, we may not be able to offer you all of the goods and services available on our Websites.  If you do provide such information, this Privacy Policy will apply to our use of such information.

1.6 In this Privacy Policy, we use the terms:

(a) ‘customers’ to refer to individuals who engage us to provide goods and services, and individuals at businesses who engage us to provide goods and services;

(b) ‘suppliers’ to refer to individuals or individuals at businesses who provide us with goods or services, and individuals at businesses who provide us with goods or services;

(c) ’visitors’ to refer to individuals who engage with us on our Websites, or who enquire about our operations or activities via electronic means;

(d) ‘applicants’ to refer to individuals who apply for employment or other engagement with us; and

(e) ‘entrants’ to refer to individuals who enter our promotions and competitions published on our Websites, and sign up to our loyalty programs.

1.7 In some circumstances, you may belong to more than one of these groups, and multiple sections of this Privacy Policy will then apply to you.

2.1 Personal Information is any information or opinion about you which personally identifies you or may reasonably be used to personally identify you, even if the information is not true, and whether or not it is in physical form. This may include any personal information or opinion about you that is sensitive and requires a higher level of privacy protection (Sensitive Information).

2.2 The kinds of Personal Information we collect about you depends on our relationship with you, and we limit the information we collect to what is reasonably necessary for one or more of our functions or activities.  Generally, we may collect:

(a) contact information about you such as your name, email address, phone number and address;

(b) financial information, including banking, credit card, billing or other payment information;

(c) transaction data, including details about the goods and services you have purchased from us;

(d) marketing and communications data, including your preferences in receiving marketing from and communications from us;

(e) records of our correspondence with you, if you contact us, including your feedback;

(f) commentary or opinions about you;

(g) other information relevant to providing you with the information, goods and services (as applicable) you are seeking or that someone is seeking on your behalf; and

(h) details of your visits to the Websites, including the resources and pages you access, and how you engage with our Websites.

2.3 If you are a customer, we will also collect your contact details, business name and ABN (for sole traders and partnerships), address, marketing and communications preferences, details of transactions you carry out through the Websites and of fulfilment of your orders, personal information you may disclose when tagging our social media handle or accounts or otherwise interacting with us on our social media platforms and information related to your interactions with us.

2.4 If you are a supplier, we will also collect your contact details, ABN (for sole traders and partnerships), business name, bank account details (if required for payment of your invoices), marketing and communications preferences and information about your role including your name, position and contact details.

2.5 If you are a visitor, we may also collect the following information about you:

(a) information you provide by filling out forms on the Websites, including information provided to make enquiries about our goods and services (as applicable), and to report a problem or issue with the Websites;

(b) information about your device, including numbers that identify your device, IP address, geographic location of your IP address and device where that information is relevant to the services and information we are providing, behaviour data that may reveal information about you and user preferences;

(c) information about your use of our Websites that is collected by using a cookie file.  Cookies contain information that is transferred to your computer’s hard drive.  They help us to improve the Websites and to deliver a better and more personalised service, by enabling us to:

(i) estimate our audience size and usage pattern;

(ii) store information about your preferences, allowing us to customise Websites according to your individual interests;

(iii) speed up your searches; and

(iv) recognise you when you return to the Websites. 

You may choose to enable or disable information you share with us via the Websites in your browser or device settings.  Disabling the sharing of some information may affect your ability to use certain features of the Websites, and your visitor experience generally.

2.6 If you are an applicant, depending on your potential or actual position with us, we will also generally collect your Personal Information contained within an application and CV/resume, employment history, personal information derived from a reference, personal information derived from an interview, personal information derived through testing (including psychometric or aptitude testing, as applicable), licences and other certificates and qualifications, and information included in a passport, birth certificate, visa or other documentation demonstrating your right to work in Australia or New Zealand (as applicable).

2.7 If you are an entrant, we will collect Personal Information necessary to facilitate your entry into the relevant promotions, competitions, or loyalty programs, or Personal Information you may disclose in an entry, sign up request or social media campaign linked to the promotion, competition, or loyalty program.  This may include your contact details, social media account details, Personal Information you include in an entry form, sign up request or interaction with us on our social media accounts and any other forms of Personal Information we clearly identify to you at the time of entry.  We will also collect Personal Information you provide to us in the course of participating in any promotion, competition, or loyalty program, including but not limited to, your responses to requests for feedback, your usage of our Websites, and any purchases of goods and services.

2.8 We support your ability to make decisions about the Personal Information you provide to us, however if you choose not to provide us with the information requested, or it’s incomplete or inaccurate, we may not be able to provide you with the information, goods, and services you are seeking.  If you are an applicant, refusal to provide Personal Information may mean we are unable to process your application. If you are an entrant, refusal to provide your Personal Information in an entry form may void your entry into the relevant promotion or competition.

3.1 We will generally collect Personal Information directly from you when you interact with us, such as in person, by email, by phone, by enquiry or feedback form, or via our Websites, social media channels, interviews (via any method), any of our standard forms (including application forms), contract negotiation, our employment and engagement application process, our surveys (where applicable), our competitions and trade promotions (where applicable), or any other means when you provide us with your Personal Information.

3.2 We may also need to collect Personal Information about you from third parties from time to time where it is necessary for us to do so and it is unreasonable or impractical to collect directly from you, where you have consented to us doing so, or where we are otherwise required to or authorised to by law.  Those third parties include:

(a) if you are a customer: any person that engages with us to purchase goods or services (as applicable) on your behalf, including any account creation on our Websites;

(b) if you are a supplier: publicly available records such as local or state company records, for example: the Australian Securities Investment Commission, Australian Business Register, New Zealand Companies Register and from the relevant business with whom you are engaged (as applicable);

(c) if you are a visitor: technology service providers and social media platforms;

(d) if you are an applicant: referees when they provide references, academic institutions or training and certification providers, providers of licences and background-checking services, recruiters and other service providers who assist in the engagement process, and other publicly available sources such as social media platforms; and

(e) if you are an entrant: from any person authorised by you to submit an entry into the relevant promotion or competition on your behalf.

3.3 Except as otherwise permitted or required by applicable Privacy Laws, we only collect Sensitive Information about you if you consent to the collection of the information and if it is reasonably necessary for the performance of our functions and activities.  Consent may be implied by the circumstances existing at the time of collection.  There may also be circumstances under which we may collect Sensitive Information without your consent, as required or authorised by applicable Privacy Laws.

3.4 If you provide us with Personal Information about someone else, you represent to us that you are authorised to disclose that information to us and that, without us taking any further steps required by applicable privacy laws, we may collect, store, use and disclose such information for the purposes described in this Privacy Policy.  Where we request you to do so, you must assist us with any requests by the individual to access or update the Personal Information you have collected from them and provided to us.

4.1 We will generally collect, hold, use, and disclose your Personal Information if it is reasonably necessary for or directly related to the performance of our functions and activities and:

(a) to facilitate our internal business operations, including:

(i) establishing our relationship with you;

(ii) maintaining and managing our relationship with you, and communicating with you in the ordinary course of that relationship;

(iii) supplying you with information, goods and services (as applicable), including processing transactions with you for the same;

(iv) updating your Personal Information, including destroying or de-identifying it when it is no longer relevant (to the extent applicable);

(v) fulfilling our legal and regulatory requirements, both at law and under our contractual arrangements with you;

(vi) analysing our goods and services, and customer and supplier needs with a view to developing new or improved goods, services, and business operations;

(vii) conducting market research and monitoring use of our goods and services;

(viii) contacting you to ask for your feedback or a testimonial, and to administer, investigate and resolve any claims or complaints you may have;

(ix) if you are a supplier, purchasing goods or services from you and enquiring about your products and services; and

(x) if you are a visitor or customer: streamlining and personalising your experience with our Websites, and tailoring our information, goods and services (as applicable) for you;

(xi) if you are an applicant, considering your application with us;

(xii) if you are an entrant:

(A) to facilitate the relevant promotion, competition you enter or loyalty program you sign up to, including to contact you if you have won or received any benefits; and

(B) if you provide consent, to use any Personal Information you disclose during your engagement with or participation in the relevant promotion, competition, or loyalty program for our marketing and promotion purposes;

(b) to provide you with information about other goods and services (as applicable) that we or our related entities and other affiliated organisations offer that may be of interest to you.  You may unsubscribe from our mailing/marketing lists at any time by using the unsubscribe feature on any emails we send, or otherwise by contacting us in writing.  We do not use or sell your Sensitive Information for direct marketing purposes;

(c) to de-identify and aggregate Personal Information about you and your use of our goods and services (as applicable) to improve the quality of our goods and services, and for marketing and research purposes.  After we delete Personal Information, we may retain de-identified and anonymised information (that can no longer be associated with you) and may continue to use this de-identified data indefinitely without further notice to you;

(d) to display targeted advertisements, including personalised marketing advertisements, to you from us and from third parties; and

(e) for any other purpose identified at the time of collection.

4.2 We may use or disclose Personal Information for secondary purposes where it would be reasonable to expect us to do so, and that secondary purpose is related (or directly related in the case of Sensitive Information) to the primary purpose set out above.

5.1 We generally disclose your Personal Information for the purposes for which it was collected (set out above).  We may disclose Personal Information about you to:

(a) our related entities;

(b) our employees, contractors, consultants, partners and other parties who require the information to assist us with the purposes for which it was collected, and with establishing, maintaining or terminating our relationship with you;

(c) government departments, enforcement bodies, regulatory bodies and agencies where required by applicable Privacy Laws;

(d) third party service providers who assist us in operating and promoting our business and providing information, resources, goods and services to you or someone else on your behalf (including insurers, IT and technology service providers, recruitment providers, and professional advisers such as lawyers, accountants, and auditors);

(e) third parties to whom you have agreed we may disclose your information and where the information was collected from you (or from a third party on your behalf) for the purposes of passing it on to the third party (including without limitation, third party payment service providers); and

(f) if you are an entrant, organisations involved in the promotions, competitions or loyalty programs, such as sponsors, partners, prize providers, technology service providers (such as Salesforce), and government regulators.

5.2 We may expand or reduce our business, and this may involve the sale and/or transfer of control of all or part of our business.  Personal Information, where it is relevant to any part of the business for sale and/or transfer, may be disclosed to a proposed new owner or newly controlling entity (or in some cases their professional advisors) for their due diligence purposes, and upon completion of a sale or transfer, will be transferred to the new owner or newly controlling party to be used for the purposes for which it was provided.

6.1 From time to time, we may include third party content on our Websites and social media accounts, including third party links to websites, applications or resources, as well as, embedded media such as videos, images and articles.

6.2 We take reasonable measures to ensure we only include content from third parties who handle your Personal Information in a manner that meets or exceeds the standards required by Privacy Laws.  However, if you access third party content, you acknowledge that you do so at your own risk, and we cannot make representations or warranties regarding third parties’ privacy practices.  We encourage you to read the privacy policies and privacy collection notices of any third party resource you access via our Websites.

7.1 Our Websites use cookies.  A “cookie” is a small data file placed on your machine or device which lets our digital service store information.  The main purpose of cookies is to identify users to create a personal record of when a customer visits our Websites and to prepare customised web pages for them so that we may serve customers more effectively.  We may also use cookies to monitor the use of our Websites and digital services, like the numbers and frequency of visitors to our Websites, to help us improve our services by learning what our customers use and don’t use.  The information can also help us identify if there are any problems with our services that need fixing.

7.2 We also use retargeting services from third party providers (namely Meta and Google) on our Websites.  These providers collect certain information via cookies (which may include Personal Information) to determine which web pages are visited.  This data is then used to associate your browser with interest and demographic categories, and service ads on Meta social media platforms and Google based on your past visits to the Websites.  For more information on how your information is being linked to your browser activity, please visit the Meta Privacy Policy here (https://www.facebook.com/privacy/policy/) and Google Privacy Policy here (https://policies.google.com/privacy?hl=en.)

7.3 Our Websites also use a number of third party services that utilise cookies, including Google Analytics.  You can opt out of Google Analytics by installing Google’s opt-out browser add-on.  For more information on data processing by Google, you can visit https://policies.google.com/privacy?hl=en.  Third parties use your personal information in accordance with their own privacy policies.  Please visit the relevant third party’s website for details on how they use your Personal Information that is collected from cookies.

7.4 You may refuse to accept cookies by selecting the appropriate setting on your internet browser.  However, please note that if you do this, you may not be able to use the full functionality of our Websites.

7.5 We use tracking pixels and tags to analyse Website traffic and use, improve your browsing experience on our Websites, associate your browser with interest and demographic categories, and to display personalised ads to you when you are visiting other websites, using Google and Meta products. The information collected by tracking pixels and tags includes information about how you use our Websites, links you click (both from our Websites to elsewhere, and from elsewhere to our Websites), your device information (e.g. browser type and operating system), IP address and approximate location.  The data collected through the pixels and tags and provided to us is aggregated and remains anonymous, meaning that we cannot see the personal information of individual users.  However, the collected data may also be saved and processed by Google and Meta and used in accordance with their data use policies.  We may also share information about your use of our Websites and your interactions with our advertisements with our trusted social media, advertising and web analytics partners, including Google.  You can opt out of tracking pixels and tags by adjusting your browser settings, and by using the opt-out tools provided by the relevant third parties .  You can also use other methods to obscure your use of our Websites (such as using browsers with enhanced tracking protection, using VPNs to mask your IP address and location, and using safe and reputable browser extensions to reduce or block tracking).  However, please note that disabling tracking pixels and tags may result in a less personalised browsing experience.

8.1 We will only send you direct marketing communications and information about our goods and services (as applicable) via mail or email with your consent.

8.2 You may opt-out of receiving marketing communications from us by contacting us at the details below or by using the opt-out facilities provided in our communications. 

8.3 We do not provide your Personal Information to other organisations for the purposes of their direct marketing and will not sell, rent, or lease our customer lists to third parties.  Our practices in regard to our emails are designed to be compliant with relevant anti-spam laws, including Australia’s Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth).  If you believe you have received mail in violation of these laws or any other anti-spam law, please contact us using the contact information in this Privacy Policy.

9.1 We are assisted by a variety of external service providers to operate our business and to provide you or someone else on your behalf with the information and services sought.  Some of these service providers may be located overseas, including in the USA.

9.2 We take reasonable steps to ensure these service providers have appropriate security for your Personal Information and use it only for the purposes for which it was collected.

10.1 We store your Personal Information in different ways, including in paper and electronic form.  We take reasonable measures to ensure your Personal Information is stored on secure servers (which may be based in the Australia or other overseas locations) in a manner that is designed to reasonably protect it from interference, misuse and loss and from unauthorised access, modification or disclosure, including a range of electronic and physical security measures designed to:

(a) limit access to the Personal Information we collect about you;

(b) only provide access to Personal Information once proper identification has been given; and

(c) require third party providers to have acceptable security measures to keep Personal Information secure.

10.2 When we no longer need your Personal Information for the purpose for which we collected it, we will take reasonable steps to destroy or permanently de-identify your Personal Information in line with applicable law or regulations under the Privacy Laws. 

10.3 Despite the reasonable steps we take to secure your Personal Information, if you provide any Personal Information to us via our Websites (including email) or if we provide Personal Information to you by such means, the privacy, security and integrity of your Personal Information cannot be guaranteed during its transmission unless we have indicated beforehand that a particular transaction or transmission of information will be protected (for example, by encryption).

11.1 Depending on the jurisdiction in which you live, you may have certain rights to access and correction of your Personal Information under the applicable Privacy Laws.

1.  

(a) Access: You may access the Personal Information we hold about you, subject to certain exceptions.  If you wish to access your Personal Information, please contact us via our contact details in this Privacy Policy. There are no charges for requesting access to or the correction of your Personal Information, however we reserve our rights to charge you any reasonable administration fees associated with your request.  We will notify you in advance of any applicable fees.  We endeavour to respond to those requests within 30 days but will otherwise respond within a reasonable period.  We may decline a request for access to Personal Information in circumstances prescribed by the relevant Privacy Laws.  If we decline a request for access, where reasonable, we will provide you our reasons and information about your ability to complain about such refusal. In order to protect the confidentiality of your Personal Information, details of your information will only ever be passed on to you where we are satisfied that the information relates to you. Accordingly, we may request documentation from you which confirms your identity before passing on any Personal Information which relates to you.

(b) Correction: If you believe the information we hold about you is incomplete, not up to date, or is inaccurate, please advise us as soon as practicable.  We will take reasonable steps to correct the information if we agree that it is incomplete, out of date, or inaccurate.  We will strive to process any request within 30 days.

(c) Making a complaint: Complaints about our Privacy Policy or the way we handle your Personal Information should first be directed to us at the details set out above.  We will investigate and attempt to resolve your complaint in accordance with the Privacy Laws.  If you are not satisfied with the outcome of this process, then:

(i) if the AU Privacy Act applies to Personal Information about you, you may contact the Office of the Information Commissioner, Australia.  To lodge a complaint, visit the ‘Complaints’ section of the Information Commissioner’s website, located at http://www.oaic.gov.au/privacy/privacy-complaints, to obtain the relevant complaint forms, or contact the Information Commissioner’s office; and

(ii) if the NZ Privacy Act applies to Personal Information about you, you may contact the Office of the Privacy Commissioner, New Zealand. To lodge a complaint, visit the ‘Complain to the Privacy Commissioner’ section of the Privacy Commissioner’s website, located at https://www.privacy.org.nz/your-rights/making-a-complaint-to-the-privacy-commissioner/complaint-self-assessment/, to obtain the relevant complaint forms, or contact the Privacy Commissioner’s office.

1.  

(d) Further information: Should you wish to read more information on the Privacy Laws, we recommend that you visit the website of the OAIC at www.oaic.gov.au and/or website of the Privacy Commissioner at https://www.privacy.org.nz/.

12.1 Our Websites are not intended for individuals under the age of 13 (Children).  We do not knowingly collect or store Personal Information from Children.  If we learn that a child under the age of 13 has provided us with Personal Information without verifiable parental consent, we will promptly take reasonable and appropriate actions to remove such user and delete any of their Personal Information from our servers.

13.1 If you have any questions or concerns about this Privacy Policy, or would like to exercise your rights in relation to Personal Information we hold about you under applicable Privacy Laws, please contact us at:

Address:	Privacy Officer   71 Charles Ulm Place Eagle Farm, QLD 4009
Phone:	07 3193 1110
Email:	[email protected]

 

If you require any further information or have any queries regarding our Privacy Policy, please contact our Privacy Officer at the details set out above.